Privacy Policy

1. Introduction

Welcome to Mitr Sewa Mutual Funds ("we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us as a mutual fund distributor or investor.

By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

We collect several types of information from and about users of our services:

2.1 Personal Information

• Identity Information: Full name, date of birth, gender, photograph, and signature
• Contact Information: Email address, phone number, residential address, and correspondence address
• Financial Information: PAN number, Aadhaar number, bank account details, income details, investment history, and transaction records
• Professional Information: Occupation, employer details, ARN (AMFI Registration Number) for distributors
• KYC Documents: Identity proof, address proof, income proof, and other documents required for regulatory compliance

2.2 Technical Information

• IP address, browser type, and version
• Device information, operating system, and unique device identifiers
• Time zone settings, location data, and language preferences
• Cookies and similar tracking technologies
• Website usage data, pages visited, and navigation patterns

2.3 Transaction Information

• Details of mutual fund purchases, redemptions, and switches
• SIP (Systematic Investment Plan) details and mandate information
• Payment information and transaction history
• Portfolio holdings and performance data

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Service Delivery

• Processing mutual fund transactions and managing your investments
• Providing portfolio tracking and performance reporting
• Facilitating SIP installations and mandate registrations
• Executing fund switches, redemptions, and other investment operations
• Managing distributor partnerships and commission payments

3.2 Regulatory Compliance

• Complying with SEBI, AMFI, and other regulatory requirements
• Conducting KYC (Know Your Customer) verification
• Preventing fraud, money laundering, and other illegal activities
• Maintaining records as required by law
• Responding to legal requests and regulatory inquiries

3.3 Communication

• Sending transaction confirmations and account statements
• Providing market updates and investment insights
• Delivering customer support and responding to inquiries
• Sending promotional materials about our services (with your consent)
• Conducting surveys and gathering feedback

3.4 Platform Improvement

• Analyzing usage patterns to improve our website and mobile app
• Developing new features and services
• Enhancing security measures and preventing unauthorized access
• Personalizing user experience based on preferences

4. Information Sharing and Disclosure

We may share your information with the following parties:

4.1 Asset Management Companies (AMCs)

We share your information with mutual fund houses where you invest, as required to process transactions and maintain your investment accounts.

4.2 Regulatory Authorities

We disclose information to SEBI, AMFI, Income Tax Department, and other regulatory bodies as required by law or upon their official request.

4.3 Service Providers

We engage third-party service providers for payment processing, KYC verification, document storage, IT infrastructure, customer support, and marketing services. These providers are contractually bound to maintain confidentiality.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to this Privacy Policy.

4.5 Legal Requirements

We may disclose information when required by law, court order, or to protect our rights, property, or safety, or that of others.

5. Data Security

We implement robust security measures to protect your personal information:

• Encryption: We use SSL/TLS encryption for data transmission and encrypt sensitive data at rest
• Access Controls: Access to personal information is restricted to authorized personnel only
• Security Audits: Regular security assessments and penetration testing
• Secure Infrastructure: Industry-standard firewalls, intrusion detection systems, and monitoring
• Data Backup: Regular backups with secure storage and disaster recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Active Accounts: Information is retained for the duration of your relationship with us
• Inactive Accounts: Information may be retained for up to 7 years after account closure as required by regulatory guidelines
• Transaction Records: Maintained for a minimum of 5-10 years as per SEBI and Income Tax regulations
• KYC Documents: Retained as per SEBI and PMLA (Prevention of Money Laundering Act) requirements

7. Your Rights and Choices

You have the following rights regarding your personal information:

7.1 Access and Correction

You can request access to your personal information and request corrections if the information is inaccurate or incomplete.

7.2 Data Portability

You may request a copy of your data in a structured, commonly used format.

7.3 Marketing Communications

You can opt out of receiving promotional communications by clicking the "unsubscribe" link in emails or contacting us directly. Note that you will continue to receive transactional and service-related communications.

7.4 Cookies

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

7.5 Account Deletion

You may request deletion of your account, subject to regulatory requirements for data retention. Some information may need to be retained for legal and regulatory purposes.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website:

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Help us understand how visitors use our website
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used to deliver relevant advertisements (with your consent)

9. Third-Party Links

Our website may contain links to third-party websites, including AMC websites, payment gateways, and partner platforms. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately.

11. Changes to Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. Regulatory Information

Mitr Sewa is an AMFI registered Mutual Fund Distributor. We comply with all applicable regulations including:

• Securities and Exchange Board of India (SEBI) regulations
• Association of Mutual Funds in India (AMFI) guidelines
• Prevention of Money Laundering Act (PMLA), 2002
• Information Technology Act, 2000
• Digital Personal Data Protection Act, 2023